Communication and Global Social Change †MyAssignmenthelp.com

Question: Discuss about the Communication and Global Social Change. Answer: Introduction Every organization utilizes internal and external communication for interacting with its stakeholders. Business communication has evolved over the last two decades. Effective communication provides a competitive advantage to an organization irrespective of the industry in which it operates (Lee, 2014). The internal and external stakeholders that matter to an organization include suppliers of raw material, investors, support groups, end-consumers, employees working for the company, government bodies etc. Effective communication helps to gain the trust of the stakeholders. In an organization, it is almost impossible to manage a team without proper communication. Team management requires effective communication of objectives, tasks, and responsibilities (Lee, 2014). A proper flow of communication is required between the team members and their leader for sharing creative ideas. A manager is required to communicate with his team members for providing constructive feedback. Nowadays, internal and external communication depends upon Information Technology (Lee, 2014). Organizations communicate with the customers through their official websites, internet marketing, advertisements and social media pages. Communication within the organization takes place through online portals, telephonic conversations, e-mails, word processor, multimedia, instant messages, and video-conferencing. Verbal and non-verbal communication both help in conveying the message in an effective manner (Minter, 2010). Promotional activities like advertisements are used for communicating with the customers. Online and offline modes are utilized for connecting with consumers in different geographical locations. Integrated Marketing Communication (IMC) strategies help to create awareness and boost sales (Minter, 2010). While communicating with the stakeholders it is important to maintain transp arency and honesty. Misleading facts and figures can tarnish the brand image. Lack of proper communication results in: low revenue generation, loss of existing customers, internal conflicts, ego clashes, high employee turnover, failure to achieve targets, low levels of customer satisfaction etc. Aim and Objectives The main purpose of this study is to understand the importance of effective business communication. This research helps to analyze the impact of effective communication on business growth and market share. There are several theories and concepts pertaining to business communication (Ostendorf, 2012). This study traces the practical application of these theories in an actual business environment. Thus, this research helps to establish a connection between the theories/ concepts and the real-life business environment. This study also helps us to understand the different methods used by an organization for internal and external business communication. Following are the objectives of this research in order to fulfill the aim of this study: To understand the importance of interpersonal skills. To understand the impact of social media marketing on revenue generation. To evaluate the role of non-verbal communication (Ostendorf, 2012). This study is limited to the business operations of Dominos. A similar study can be conducted for organizations operating in different industries but this report is based on the business context of Dominos (Kim and Kim, 2016). A limited set of theories has been used for this study. Ten theories/ concepts have been used for this study. The theories that form a basis of this report include Transmission model theory given by Shannon/ Warren in 1949, Transaction model theory given by Mohan in 2004 (Rentz, 2007), the nature of discourse theory given by Gay in 1996, the Motion and Leitch theory given in 2008, Silent Message theory given by Mehrabian in 1971 (Rentz, 2007), Interpersonal and Emotional message theory given by Hargie in 2011, the Intercultural Communication theory given by Mohan, Proxemics theory given by Edward Hall in 1996 (Rentz, 2007), SMCR Model of communication theory and Face Communication theory given by Blum in 1998 (Kim and Kim, 2016). A limited sample size of 80 has been used to carry out this research. This subject has a wide application across different industries and companies operating in different countries. Thus, the sample size chosen for this study is relatively small for drawing conclusions about the relation of theories related to business communication with actual business scenarios. Literature Review The Transmission model theory is given by Shannon and Warren elaborates the communication process. This theory states that the noise may distort the message. In an office setting, the noise may cause a distraction during a telephonic conversation or face-to-face interaction. According to this theory, there are three levels of problems- effective, technical and semantic (coach, 2017). Transaction model theory assumes the communicators to be inter-dependent on each other. The efficiency of communication depends upon the medium (coach, 2017). For example, there is a possibility of loss of message during a telephonic conversation. Psychological and physical noise acts as communication barriers. The discourse theory given by Leitch highlights the importance of social media and public relations. The discourse theory given by Gay states that knowledge can be created by using a certain language (coach, 2017). The Silent Message theory by Mehrabian deals with the non-verbal communication. Thi s includes facial expressions, eye contact, hand gestures and body language. By understanding these aspects of communication, one can develop perceptions about other people. This theory proposes the 7-38-55 rule where 7 percent of total communication consists of a choice of words, 38 percent consists of voice and 55 percent consists of body language (Waisbord, 2015). The Interpersonal and Emotional message theory by Hargie focuses on effective interpersonal skills. This theory states that interpersonal skills consist of non-verbal communication, team participation, negotiating ability, assertiveness, the ability to persuading others, ability to initiate an interaction, ability to explain something, listening skills, reflecting skills, the ability to question and self-disclosure (Worley, 2010). The Intercultural Communication theory by Mohan discusses the impact of culture on communication and vice-versa. Social media plays an important role in promoting intercultural communication. Organizations choose to advertise through the internet in order to reach people with the diverse cultural background. Creativity plays an important role in intercultural communication. The Proxemics theory by Edward Hall is based on non-verbal communication (Bednar, 2008). This theory explains the use of space/ distance for communication. There are different types of distances- public, social, personal and intimate. This theory states that the communication between two people depends on the physical distance between them. This theory divides the culture into two categories- non-contact and contact. The Face Communication theory by Blum states that there are 6 basic facial expressions- happiness, anger, surprise, fear, disgust, and sadness. Apart from biology, facial expressions are governed by cultural attitudes. SMCR model of communication discusses the different components involved in communication. The components include sender, receiver, message, and channel (Bednar, 2008). Method Of Research A descriptive research has been conducted for meeting the aim and objectives of this study. Primary data has been used for preparing this report. Qualitative analysis has been done on the basis of acquired data. Surveys are quite effective for conducting a qualitative analysis (Anders, 2016). A questionnaire has been used for collecting the primary data that has been used in this study. Formulating a questionnaire is an important aspect of a primary study because the results and conclusions depend upon the questionnaire. A Likert scale has been used for developing the questionnaire. The survey was conducted by through face-to-face interaction and e-mail (Anders, 2016). The respondents were made to answer the questions after giving them a brief about the purpose of the study. The information obtained through survey was compiled and stored in a spreadsheet. Data analysis helped to draw conclusions for the study. The employees of Dominos have been surveyed for this study. The responses obtained from 80 respondents have been analyzed. Convenient sampling technique was used for selecting the respondents for the survey. The following results have been obtained through data analysis: More than 60 percent of the respondents have admitted social media marketing impacts their buying decisions. 75 percent of the respondents believe that organizations use social media for understanding the consumers in a better way. More than 45 percent of respondents said that sharing information about CSR (Corporate Social Responsibility) activities helps to improve brand reputation. Around 80 percent of respondents believe that innovative advertising ideas help in acquiring a competitive advantage. 92 percent of respondents said that the organization considers customer feedback for developing a new product or improving the quality of the existing product. More than 95 percent of respondents consider non-verbal communication to be equally important for conveying a message. 85 percent of respondents believe that face-to-face interaction is the better option for discussing performance or new project. More than 50 percent of employees said that non-verbal communication (body language, the tone of the voice and facial expression) helps to analyze that the other person is being dishonest. More than 70 percent of respondents have agreed that interpersonal skills are essential for becoming a supervisor/ team leader. Only 35 percent of the respondents feel that employee with good interpersonal skills is more confident at the workplace. 65 percent of respondents have agreed that employee with good interpersonal skills has a better relationship with co-workers and growth opportunities. Conclusion Almost every theory considered for this study is applicable in real-life business context. Interpersonal skills play an important role in defining the growth prospects and relationship with other employees. In is imperative to have interpersonal skills for becoming an effective leader. Social media marketing plays an important role in revenue generation by boosting sales. Apart from creating awareness, organizations utilize social media for understanding customer needs and preferences. Non-verbal communication plays a very important role in business communication. It helps to interpret the message in best possible manner. Recommendations Organizations should increase their dependence on social media marketing. It is a cost-effective communication tool for establishing a relation with customers. Every employee should focus on developing interpersonal skills. These skills help to enhance productivity and increase the scope of recognition at the workplace. These skills differentiate a leader from his followers. Special attention should be given towards non-verbal communication. Body language, expressions, and eye contact convey a lot more than words. Poor non-verbal communication can leave a negative impact on the other person. References Anders, A. (2016). Team Communication Platforms and Emergent Social Collaboration Practices.International Journal of Business Communication, 53(2), pp.224-261. Bednar, L. (2008). Learning the Intricacies of Effective Communication Through Game Design.Business Communication Quarterly, 71(1), pp.68-71. coach, b. (2017).What is Electronic Communication in Business? Media. [online] Business Communication. Available at: https://bizcommunicationcoach.com/what-is-electronic-communication-in-business-types/ [Accessed 2 May 2017]. Kim, M. and Kim, N. (2016). A study on the type of communication within organization affectingthecultureof learningtransfer.Korean Review of Corporation Management, 7(2), p.93. Lee, Y. (2014). Communication within the organization effects on job involvement perceived by a social welfare government officer.Journal of community welfare, 49(2). Minter, R. (2010). Organizational Communication Audits: Assessing Core Communication Competencies Within The Organization.International Journal of Management Information Systems (IJMIS), 14(5). Ostendorf, A. (2012). Book Review: Intercultural Business Communication.Business Communication Quarterly, 75(2), pp.221-224. Rentz, K. (2007). Outstanding Article in Business Communication Quarterly.Business Communication Quarterly, 70(2), pp.243-246. Waisbord, S. (2015). Three Challenges for Communication and Global Social Change.Communication Theory, 25(2), pp.144-165. Worley, R. (2010). Business Communication and New Media.Business Communication Quarterly, 73(4), pp.432-434.